I Can Help with This

START ATTRACTING

We create strategic B2B content that builds trust and drives qualified leads. Stop chasing prospects. Build content that positions you as the obvious choice, so customers find you when they’re ready to buy.

 
I Can Help with This

Comprehensive content creation across all formats: Landing pages, email campaigns, White Papers, research publications and articles, Case Studies, social media video production, website development, marketing collateral and catalogs, corporate presentations…

Content assembly from existing pieces

Product managers combine features to build products. I combine content pieces to create strategic guides.

One strategy, multiple formats

Content families with consistent messaging across landing pages, posts, and brochures.

Motivation-driven content

Understanding user psychology creates content that converts, not just reads well.

I Can Help with This

Great products don't sell themselves. Smart content does

GET FOUNDATIONAL CONTENT = YOUR 24/7 SALES TEAM

WHAT IS “FOUNDATIONAL CONTENT”?

Content specifically tailored for B2B marketing needs

 

Core Message Focused

Covers 80% of business activity instead of jumping around with sporadic value propositions

Content is Everything

Website, brochures, presentations, landing pages, video productions, posts...

emoves Objections Early

Answers questions before customers ask with dedicated content for each funnel stage

Automated Distribution

Organized sales system that works for you

3 Types of Converting Content

  • Spotlight Content: About your services and work methods
  • Authority Content: Proves expertise and provides evidence
  • Professional Information Content: Provides real value and strengthens positioning

HOW I WORK - WITH CLEAR HIERARCHY

Phase 1: Foundation Building (3-6 months)
Phase 2: Ongoing Operations (Reduced retainer)

FOUNDATION CONTENT BUILDING FOR BUSINESSES (3-6 MONTHS)

First we build strong anchors that work 24/7, then we operate with ease

I specialize first and foremost in building foundation content. This means I create all the strong anchors that enable automatic and independent marketing for the long term. This is a one-time investment of 3-6 months that saves thousands of dollars monthly on marketing teams and agencies.

 

Websites & Landing Pages That Convert

  • Professional brand website with WordPress
  • Landing pages for each service/product
  • Automated sales funnels
  • Search engine optimization

Automated Marketing Materials

  • Automated email sequences from forms
  • Customized digital brochures
  • Sales department presentations
  • Technical explanation materials

Trust & Authority Building Content

  • Detailed case studies
  • Professional research and guides
  • White papers for the company
  • Documentation of unique methodologies

Automated Distribution Systems

  • CRM system integration
  • Smart email automations
  • Content management systems
  • Detailed distribution timeline

ONGOING OPERATIONS - ONLY AFTER FOUNDATION IS BUILT

After establishing the strong anchors, I transition to operational mode with a reduced retainer. This includes managing and nurturing ongoing content according to the timeline we built together.

 

Social Media Management

From the content bank we created

Monthly Articles & Newsletters

Updated and relevant content

Content Updates

According to quarterly and monthly timeline

New Landing Pages

Based on changing business needs

WHO IS THIS FOR?

 Startups

Skip the marketing team hire. Get professional content that convinces investors and customers, plus strategic distribution guidance that makes you look like an established company immediately.

Service Businesses

Stop monthly marketing payments – get complete independence. Dedicated service pages with case studies, expertise-proving content, and strategic distribution rationale for your entire sales process.

Tell Me About Your Project

MY PROVEN 4-STEP PROCESS

From strategy to complete handover – you get a full content operation that works automatically

Planning & Strategy

I use advanced AI to rapidly map your business DNA, target personas, and optimal content architecture. I identify and optimize your highest-converting touchpoints.

Content Creation

I write, design, and create a massive content arsenal for you: corporate websites, landing pages, social designs, research, strategy presentations, White Papers, and more. Yes, I work with AI and it accelerates delivery. But I always remember: AI loves to agree with me. The trick is knowing how to talk to it.

Smart Content Management

All content I build for you comes with detailed timing charts and distribution strategy, mapped to every customer touchpoint you need to cover. For example: when to send an information brochure to a specific prospect, when to direct them to specific website sections, how to leverage case studies in sales meetings, and which content to reveal at each stage of your sales process.

Training & Handover

I transfer complete control to you with comprehensive training. From day one, you're independent and can distribute all the quality content I built for you.

TRUSTED BY

Ben Suchman
Ben SuchmanCEO
We've been working with Irit for almost a decade. Always service-oriented, always professional. She has an incredible business model that actually works.
Tamir Twig
Tamir TwigDeputy CEO
Irit has managed our digital marketing at Regency Group for 5 years, handling everything from Facebook and Google campaigns to content and website management. Her multitasking abilities, field presence, and 360-degree marketing approach are exceptional. She delivers professional tools and scales her team as needed. We're extremely satisfied with our partnership!
Eli Ben David
Eli Ben DavidCEO
True professionals! Outstanding service with complete marketing and media solutions under one roof. Irit is amazing - a real lead generation powerhouse and much more. Highly recommended! A.B.D Advanced Construction.
Yael Zoho
Yael ZohoProduct Manager
Irit created a custom website from scratch that perfectly reflects our vision - no templates, just bespoke design. She also provided white paper guidance and WordPress training. Exceptional professionalism throughout.
Hanan Hovav
Hanan HovavDeputy CEO
Thank you to the Blog About team and Irit for the collaborative work in promoting the solutions and services we offer. There's no doubt we're seeing results!
Moshiko Cohen
Moshiko CohenDeputy CEO
Irit built us a website, email system, and documents perfectly tailored to our high-tech clients - everything concise and precise. Clients come to us through the website and understand exactly what we offer.
Maya Malka
Maya MalkaAccount Manager
Thanks to Irit, we did our first professional employer branding photoshoot, which significantly strengthened our connection with clients. She manages our Facebook, creates designs, and definitely helps our company's marketing activities.
Amit Yesudi
Amit YesudiBrand Manager
Thank you for sharing your expertise, professionalism, availability, and always with a smile and pleasantness. Irit has been guiding us through years of collaboration with professionalism and quality across all our brands. Highly recommend.
Noam Glicher
Noam GlicherCEO
Personal and wonderful care from Irit in establishing our seniors venture [Seniors Solutions] Ltd. She deserves every possible compliment!!! Professional, helpful, extensive experience... Noam Gleicher
Michal Gabai
Michal GabaiCEO
Irit, I had to stop everything and write to you - I so appreciate your dedication and uncompromising professionalism, your phenomenal writing talent to convey exactly what I meant (and sometimes only after you write it do I realize that's what I meant, or rather, what I should have meant...).
Ayelet Ban Ari
Ayelet Ban AriCEO
Irit did an amazing complete setup for me - from website and landing pages to campaign copy, slogans, and email campaigns. Everything still works today and helps me sell courses in ways I never believed possible.
Mora De Kalo
Mora De KaloCEO
Irit delivered an amazing social media training and management project that enables us to work professionally as a nonprofit organization. We greatly appreciate her tailored approach to the unique needs of a public organization.
Sigal Rachamim
Sigal RachamimCEO
Irit upgraded our website and brought a fresh approach to what's considered a conservative industry. She understood that working with contractors is challenging - demanding clients who want accurate and fast information. She created marketing strategies that speak the contractors' language and attract exactly the type of clients we want. The value she brought to our company is enormous - we have a digital presence that actually works in the industrial sector.

Hi, I’m Irit Mazaeh, and I specialize in creating high-impact B2B content at scale. With over a decade of experience, I transform complex technical, operational, and professional information, into compelling marketing narratives that drive results.

My track record includes winning international RFPs, leading campaigns for top-tier agencies, and running BlogAbout since 2018. I work across the full spectrum—from R&D insights to complete digital execution—leveraging advanced tools, strategic partnerships, and a deep understanding of what B2B decision-makers actually need.

ICREATE CONTENR TEMPLATES AND FORMATS. THEN DELIBERATELY BREAK THEM TO DIFFERENTIATE.

  • Certain content types are essential for consistent sales performance.
  • I create this content across all formats – written, designed, animated, video, and programmed.
  • AI tools optimize my efficiency and your budget.

TELL ME ABOUT YOUR PROJECT

MOST ASKED QUESTIONS

Discovery meeting to understand your business, core services, and sales drivers. Then we build your custom content stack: landing pages, corporate website, sales materials, social content – everything outlined in your strategic plan.

Enterprise website + automated email sequences + 30 social posts (LinkedIn, Facebook, Instagram) + video production + sales collateral + 3 thought leadership articles. We implement distribution systems – you won’t need to learn content creation tools.

No manual management. We build automated systems that handle timing, distribution, and channel selection. You receive detailed scheduling roadmaps showing what publishes when and where. True set-and-forget operation.

Zero commitment. We build systems you operate independently. Goal: complete marketing autonomy without vendor dependence – including us.

AI-powered content creation + automated distribution systems + expert team = enterprise-level capabilities for any business size.

Content Creation: Claude.ai, ChatGPT, Jasper, Copy.ai, Canva AI Distribution Automation: Buffer, Hootsuite, Later, SocialPilot, Sprout Social
Content Optimization: Quillbot, Wordtune, Grammarly

We architect the optimal tech stack for your specific requirements.

Subscribe to Newsletter

We have a really awesome monthly newsletter :) Subscribe to BlogAbout’s newsletter. I try to update, refresh, bring examples from the field and create quality content for you, once a month.

About Me

Hi, I’m Irit Mezahe Gablinger and I create (lots of) professional B2B content with over a decade of experience in turning technical, process-oriented, service-oriented, and complex professional information into effective marketing messages. I’ve won international tenders, led campaigns at leading advertising agencies, and I’ve been operating BlogAbout since 2018. From research and development to full digital implementation, using advanced tools, freelancers like me, and a strategic approach based on deep understanding of B2B business needs.

We have a really awesome monthly newsletter :) Subscribe to BlogAbout’s newsletter. I try to update, refresh, bring examples from the field and create quality content for you, once a month.

Scroll to Top